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"Should we fix churn or build that feature everyone's asking for?"

Every SaaS founder has this argument every quarter. Here's what it looks like when you think it through properly.

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JR
Q2 planning. MRR is $34k, churn is 8.2%. We have a list of 15 feature requests but I also know we need to fix onboarding. I can't do both with 3 engineers.
P
Let's quantify this. At 8.2% monthly churn, you're losing roughly $2,800/month. If you reduced churn to 5% by fixing onboarding, that's an extra $1,100 saved monthly, compounding. What's the expected revenue from the top feature request?
JR
The top request is a reporting dashboard. Maybe 20% of users asked for it. But I'm not sure if it would reduce churn or just make existing happy users happier.
P
That's a critical distinction. Have any of the users who churned mentioned reporting as a reason they left? Or is this feedback from your most engaged users who are staying regardless?
JR
...honestly, the churn surveys mostly say 'too hard to get started' and 'didn't understand the value'. Nobody churned because of missing reports.
P
Then reports are a retention sweetener, not a churn fix. Here's what I'd push back on: you probably don't need 3 engineers on onboarding for the full quarter. What if you scoped a 4-week onboarding sprint, measured the impact, then pivoted to features?
Your Plan Q2 plan: 4-week onboarding sprint (2 engineers), target churn from 8.2% to 6%, then 8-week feature sprint. Reporting dashboard deprioritised. Clear metrics for go/no-go decision at week 4.

Quarterly planning shouldn't feel like this

You know the drill. The spreadsheet. The debates. The plan that falls apart by week 3.

The usual Q2 planning
  • ✕Roadmap spreadsheet with 30 items, no clear priorities
  • ✕Two-hour meeting where everyone lobbies for their pet feature
  • ✕Churn keeps climbing while you debate what to build
  • ✕"We'll figure it out as we go" is the actual plan
  • ✕Engineering starts, then pivots mid-sprint because priorities shifted
With Projan
After one Projan conversation
  • ✓Clear priorities backed by churn data and revenue impact
  • ✓Scoped sprint with specific success metrics and kill criteria
  • ✓Team aligned before writing a line of code
  • ✓Tasks exported to Jira or ClickUp, ready to assign
  • ✓Decision framework for the next pivot point built in
From 2 days of meetings to 45 minutes of focused thinking

Projan speaks SaaS

It doesn't just organise your thoughts. It challenges them with the questions a seasoned SaaS operator would ask.

Revenue-aware planning

Connects feature decisions to MRR impact

Forces you to quantify churn cost vs feature value

Builds plans with measurable outcomes, not vibes

Team alignment

One conversation produces a shared plan

No more "I thought we agreed on X" moments

Export to the tools your team already uses

Decision frameworks

Go/no-go criteria built into every plan

Clear scope boundaries to prevent creep

Assumptions documented so you can validate them

Export to wherever your team works

Jira, ClickUp, Monday.com, Notion, Google Docs

Plan directly from Slack with the Projan integration

Full documentation generated alongside your tasks

Coming soon: MS Teams, Linear, Confluence export.

Next quarter doesn't have to start with a 3-hour planning meeting.

Start a conversation. Walk away with a plan.

Plan your next quarter
45 min average planning session
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