Asks what the client actually needs.
RFPs describe what the client thinks they want. Projan asks what’s underneath and how your proposal proves you see it.
Business Development
Proposals win on what you noticed.
Not just what you wrote
Projan is the teammate who brings the rigour of the senior partner who’d have caught the gap on the first read.
14-day free trial. No credit card required.
A WORKED EXAMPLE
A proposal, scoped honestly
A mid-size manufacturer wants an operations engagement. The client thinks the warehouse is the bottleneck; you suspect it’s upstream. Projan structures the proposal so the discovery phase validates that hypothesis before you commit to a solution and surfaces the change management risk before procurement does.
By the end, the proposal has phased commercials, defensible scope boundaries, and a clear answer to the question the client hasn’t asked yet. That’s the difference between a proposal that wins and one that loses to the firm who saw it coming.
WHAT PROJAN BRINGS
Business Development
Catches the gap before they do.
Procurement teams find the holes in proposals. Projan finds them first, while you can still fix them.
Sharpens the commercials.
Discovery phase. Implementation support. Success criteria. Projan structures the proposal so the price has clear rationale.
WHAT YOU CAN PLAN
Document types this specialist covers
Every artefact a business development team actually needs.
Proposals SOWs RFP responses Account plans Partnership briefs Pitch decks Discovery scoping documents Engagement frameworks
THE CONTEXT GUIDE
What you bring. What Projan brings.
The proposal is sharper when the client context and the commercial assumptions are explicit.
What to bring to the conversation
- • The client brief, RFP, or opportunity description
- • What you know about the client (stakeholders, organisational context, prior interactions)
- • Your proposed solution at whatever stage it’s at - half-formed is fine
- • Budget guidance and commercial constraints
- • Your firm’s relevant past work, case studies, capability statements
- • Timing: when’s the deadline, when do you expect to start work, when does the client need outcomes
- • Competing firms you’re up against, if known
What Projan brings
- • Questions that surface unstated client needs and risks
- • Awareness of common proposal failure modes (unsubstantiated claims, vague commercials, weak differentiation)
- • Frameworks for engagement structure (phased delivery, go/no-go gates, change management)
- • A proposal structured the way procurement teams want to read them
- • Direct export to your CRM, document tools, or proposal management system
WITHOUT PROJAN
What business development teams get wrong without Projan
The proposal looked great in the writing. The client’s procurement team came back with five questions you hadn’t answered. The deal slipped to the competing firm who’d anticipated those questions. Proposals lose on what’s missing, not what’s wrong. Projan’s job is to find what’s missing before the client does.
Sharper proposals. Won deals. Written by your team.
Projan helps your team write the proposal. Your team owns it. The result is a proposal procurement can’t poke holes in - because the holes were closed before submission.
14-day free trial. No credit card required.
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