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Sound familiar?

Monday: Sales wants feature X because a prospect asked for it.

Tuesday: Engineering says feature X is actually 3 features and needs 2 quarters.

Wednesday: The CEO read an article and now wants to pivot to AI.

Thursday: You're still writing the PRD from last sprint.

Friday: Retro. "We need better planning." Everyone nods. Nothing changes.

You don't need another framework. You need a thinking partner that forces clarity before you write a single line of a PRD.

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PRD-quality docs, generated from conversation

When everyone wants different things

Watch how Projan helps you cut through the noise.

app.projan.ai
PM
I need to write a PRD for our Q3 initiative but I have conflicting input. Sales wants a self-serve onboarding flow, CS wants better admin controls, and my CEO just came back from a conference wanting us to add AI features. I have 2 squads.
P
Before we prioritise, let's understand the stakes. What's your biggest retention risk right now? Are you losing customers because onboarding is broken, because admins can't manage their teams, or because competitors have AI features?
PM
Churn exit surveys say onboarding is the #1 issue. But our biggest enterprise deal is blocked on admin controls. The AI thing is more speculative.
P
So you have a retention problem (onboarding), a revenue opportunity (enterprise deal), and a strategic bet (AI). Different timelines, different risk profiles. How much is the enterprise deal worth relative to the churn you'd prevent with better onboarding?
PM
The deal is $180k ARR. Churn is costing us maybe $40k/month.
P
Then here's the tension: onboarding fixes compound monthly ($40k saved, growing), while the enterprise deal is a one-time unlock. But if that deal is a design partner for your enterprise tier, it could be worth more than $180k over time. Is this a one-off deal or a repeatable segment?
Your Plan PRD structure: Squad 1 on self-serve onboarding (churn fix, 6-week scope), Squad 2 on minimum admin controls to unblock the enterprise deal (4-week scope). AI exploration deferred to Q4 with a 2-week discovery spike. Stakeholder alignment document with rationale for each decision.

The stuff they don't teach you in PM school

PRD fatigue

You spend more time writing specs than thinking about what to build. The doc becomes the goal instead of the product.

Stakeholder whiplash

Every meeting reshuffles priorities. By the time you've written the PRD, the requirements have changed.

Framework paralysis

RICE, MoSCoW, Kano, ICE... you've tried them all. The problem isn't the framework. It's the thinking behind it.

Think first, document automatically

Projan doesn't replace your judgment. It sharpens it, then handles the paperwork.

Conversational planning that challenges your assumptions like a great PM mentor would

PRD-quality documentation generated from the conversation, not written by hand

Tasks broken into actionable items, exportable to Jira, ClickUp, Monday.com, Notion, or Google Docs

Stakeholder alignment built into the plan with clear rationale for every prioritisation decision

Works in Slack too, for when you need to think through something mid-conversation

Coming soon: MS Teams, Confluence export, Linear export.

From conversation to PRD in one session

app.projan.ai/plans/q3-initiative
PM
Generate the PRD for our Q3 self-serve onboarding initiative
P
Building your PRD...
Structuring problem statement from conversation context
Mapping user segments and onboarding drop-off points
Defining success metrics (activation rate, time-to-value)
Breaking down into 6 epics with acceptance criteria
Generating task breakdown for 2 squads across 6 weeks
Ready to share Q3 Self-Serve Onboarding PRD Problem statement, user segments, 6 epics with acceptance criteria, success metrics, risk register, and 47 tasks ready to export to Jira.

Stop spending your weekend writing PRDs.

Think through the hard problems. Let Projan handle the documentation.

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14-day free trial