Free during beta Built by indie builders

Solo founder planning:
before and after.

When you're wearing every hat, planning tends to happen in your head, in the shower, at 2am. The problem isn't that you don't think about it enough. It's that nobody pushes back on your thinking.

Planning alone
  • ✕47 Notion pages, none of them finished
  • ✕Launch date keeps moving because scope keeps growing
  • ✕You skip planning because "I'll figure it out as I build"
  • ✕No one to tell you the idea has a fatal assumption
  • ✕Context lives in your head, impossible to hand off
With Projan
Planning with Projan
  • ✓One conversation, one structured plan
  • ✓Scope defined with clear boundaries and launch criteria
  • ✓Assumptions challenged before you build on them
  • ✓Documentation you can share with a contractor or co-founder
  • ✓Tasks broken down and ready to work through
From scattered notes to actionable plan in under an hour

What a planning session looks like

A solo founder trying to plan a launch while doing literally everything.

app.projan.ai
IH
I'm building a tool that helps freelancers track time and send invoices. I've been working on it for 3 months but I keep adding features and haven't launched. I need to figure out what the MVP actually is.
P
Three months without launching is a red flag. Let's be honest: are you building because it's not ready, or because launching is scary and building feels productive?
IH
...probably a bit of both. But there are genuinely features missing. Like I don't have recurring invoices yet, or expense tracking.
P
Do freelancers need recurring invoices on day one, or is that a 'nice to have' that solves a problem they'd encounter after using your tool for a month? What's the absolute minimum someone needs to get value: track time, create an invoice, send it?
IH
Track time, create invoice, send it. Yeah that works. But it feels too simple.
P
Simple is the point. You need to find out if anyone will pay for this before you build expense tracking. Here's what I'd push back on: can someone sign up right now, track their time for a day, and send an invoice? If yes, you can launch this week.
IH
Technically yes, but the onboarding is rough and there's no Stripe integration for payments yet.
P
Then your launch scope is two things: basic onboarding flow and Stripe checkout. Everything else is post-launch. How long would that take you?
Your Plan MVP scope: time tracking + invoice creation + Stripe checkout. Launch in 2 weeks. Recurring invoices, expense tracking, and team features moved to post-launch backlog. Success metric: 10 paying users in first month.

We built Projan because we kept falling into the same trap: planning in our heads, building too much, launching too late. We needed something that would call us out.

— The Projan team (yes, we're a small crew too)

Conversational planning, like having a co-founder who's good at saying 'but why?'

Structured docs generated automatically, not another blank Notion page

Task breakdowns you can export to Notion, ClickUp, Jira, Monday.com, or Google Docs

Slack integration for quick planning when inspiration strikes

Good for more than launch planning

Launch planning

Define your real MVP, not the bloated version

Set a launch date you'll actually hit

Know your success metrics before day one

Idea validation

Talk through a new idea before building anything

Surface assumptions you didn't know you had

Walk away knowing if it's worth pursuing

Growth planning

Plan your next feature sprint with data, not gut feel

Prioritise what moves the needle on revenue

Scope work so you don't disappear for 2 months

You don't need a co-founder to plan well.
You just need the right conversation.

Free during beta. 50% off for life for early users.

Built by a small team. We use it ourselves every week.

Start planning for free
Free during beta
50% off for life (early users)
Under 45 minutes per session